Yesterday I was reading the Chicago Trib, minding my own business, when what should I happen upon? That’s right…an article (tangentally) about the SSC. Goddamn, we rock!

Company’s Pitchfork Festival Sponsorship Kicks-Off Program in Chicago;
Touts 20-year History of Supporting Artists & Pleasing Fans
CHICAGO, July 12, 2007 — In what promises to be a unique experience for music fans and independent bands around Chicago, The Goose Island Beer Company and the company’s 312 Urban Wheat Ale today announced ‘312unes’, a music development project that seeks some of music’s most engaging up and coming stars. 312 Urban Wheat Ale will collaborate with independent music website Superstarcastic.com and 6 independent bands for a number of musical “experiences” in the Chicagoland area over the next several months in the spirit of creating an “unfiltered” music experience for fans.

The program builds on the almost 2 decades-long history The Goose Island Beer Company has had in identifying local talent and bringing it to beer drinking, music loving fans in Chicago. Goose Island will offer, for the first time, a series of events and concerts that will feature such things as live discussions and performances intended to give fans a deeper and “unfiltered” understanding of the artist’s work.

“Through the ‘312unes’ Music Development Project, Goose Island will continue to champion local independent music and the artists who make it such a vital part of our consumers’ lives,” said Greg Hall, Goose Island’s Chief Beer Officer. “And no beer brand is more suited for this mission than 312. The work that goes into making music of this caliber is a craft. Just like a musician takes several rounds for each song to become great, the attention is the same as Goose Island’s care to create the most exciting and unfiltered beer experience a drinker can have. We salute the passion and care that each of these musicians put into creating their work.”

Events will include private intimate performances at legendary indie music venues around the city interspersed with conversations and stories behind the creation and production of each artist’s music. Each show will be moderated by Joie Mikitson, 312unes’ “Music Czar”, a music reviewer and producer active in the Chicago music scene who owns the online music ‘zine Superstarcastic.com.

“Goose Island has spent almost 20 years building amazing bands like Sonic Youth and Bob Mould and supporting the Chicago music scene with festivals such as Goose Fest, The Last Taste of Summer, Taste of Chicago, and The Pitchfork Music Festival. Goose is the only Brewery that gets it and I’m excited to be collaborating with these guys,” said Mikitson.

About The Goose Island Beer Company:
As The City of Chicago’s only brewer, The Goose Island Beer Company has built a broad portfolio of award-winning beers that currently lead the U.S. craft beer segment in growth. Founded in 1988, Goose Island is a family-owned brewery committed to creating innovative, high-quality craft beers that both cater to and challenge the evolving tastes of its growing market. While all Goose Island beers are bottled and brewed in Chicago, more than half of the company’s sales come from outside Illinois. Goose Island beers are currently available in 15 states and the United Kingdom. The company bottles 15 different craft beers at present, eight of which are available year-round. As of 2006, Goose Island beers have earned 39 national and international awards. In addition to the company’s Fulton Street brewery, the Goose Island family includes two Chicago brewpubs – one in Lincoln Park and another in Wrigleyville. These brewpubs serve all of Goose Island’s bottled craft beers in addition to specialty “pub beers” brewed on premise.

Web site: http://www.gooseisland.com/ http://www.312unes.com/
http://www.superstarcastic.com/

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